Marketing

Could Rupert be wrong?

I am actually starting to feel really sorry for the old media types. I mean that genuinely. I can’t imagine it’s easy for them to accept that whatever they know and understand about audiences and distribution now, will soon be completely irrelevant.
Boing Boing recently pointed out Rupert Murdoch’s goof up on this subject:-
“The people who […]


Sustained engagement with brands supporting creativity

Earlier this week we filmed our weekly Real Biz in SL show, hosted by Cybergrrl Oh, on Orange Island. I had the pleasure of meeting Fab Outlander, the island manager, at the Second Life Community Convention in Tampa, Florida several weeks ago.
The show did a tour of the Mad Pea game environments. Mad Pea […]