Interactive advertising
Wisdom of crowds in a virtual shoot
The dynamics of social enterprise to create online encyclopedias, open source software and alternate reality games has proven itself as an effective model for creativity as well as engagement.
However, we haven’t really witnessed this kind of remote collaboration when it comes to producing TV shows apart from the webcam social TV model - which is […]
Sustained engagement with brands supporting creativity
Earlier this week we filmed our weekly Real Biz in SL show, hosted by Cybergrrl Oh, on Orange Island. I had the pleasure of meeting Fab Outlander, the island manager, at the Second Life Community Convention in Tampa, Florida several weeks ago.
The show did a tour of the Mad Pea game environments. Mad Pea […]
Analysis Paralysis??
Just like in the supermarkets packed full of 100 varieties of everything, the infinite sea of content online has most consumers bewildered and simply not willing to commit the hours needed for selection and filtering necessary to watch great stories and entertainment.
Viewing the Apple TV in the optimal conditions of unlimited download quota, a high […]