Twitter as a publishing tool
We’ve been hard at work transitioning our entire network across to HD and relaunching as a new service called Treet TV. Along the way we are constantly implementing automation systems that improve our service for users.
One of the recent changes includes the introduction of a live Twitter feed that informs people the moment that a new video is available for viewing.
The feed is here: http://www.twitter.com/treetbot
This means that our show producers, who are keen to get their show and start promoting it to their audiences, can be informed via their twitter feed rather than by emailing us, or checking on the website.
It is the first time I have seen an industrial application of this kind (although I have heard Jeffrey Paffendorf has a Twitter feed from his fish tank to notify him the PH levels).
It is an exciting new feature of our service and just a hint of more great things to come from Treet TV.
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