Could Rupert be wrong?
I am actually starting to feel really sorry for the old media types. I mean that genuinely. I can’t imagine it’s easy for them to accept that whatever they know and understand about audiences and distribution now, will soon be completely irrelevant.
Boing Boing recently pointed out Rupert Murdoch’s goof up on this subject:-
“The people who simply pick up everything to run with, and steal our stories…they just take them..without payment. That’s Google, Microsoft, Ask.com..a whole lot of people.”
He clearly isn’t agreeing with Jeff Jaffe’s argument for embeddable newspapers:-
Rather than counting page views from users on a destination, we need to count relationships with people wherever they are..
Well Rupert, from recent initiatives at Treet.TV I’m starting to think you aren’t the smartest guy in the business. We enabled the sharing and using of our content through an easy to spread embeddable player. Our business goals involve attracting more audience, not less. The more, the better, because that solves one enormous problem with online content - obscurity.
Take for example our recent mixed reality show we broadcast from San Francisco as part of the SL Enterprise launch.
Not only was it on the Metanomics website…
But also re-posted by our wonderful colleagues like Malburns Writer….
Then oddly enough, it appeared on a Polish website, that yielded more than 8000 hits within a few days of being posted…
In addition to a German blog…
And the list goes on. We are able to monitor distribution locations continually via what we call “Sightings”. This enables us to acknowledge the websites embedding our content and potentially reward them for the exposure.
The audience for our shows has expanded by many multiples as a result of our new embeddable player. The opportunities for special interest advertising targeting specific shows and locations where it is now appearing is almost unlimited.
Get with the program Rupert, walled gardens closed down a long, long time ago.
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